The Innovation Tournament Handbook
A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
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Some people think that great ideas happen out of the blue. Yet great innovation doesn’t have to be a random occurrence. Innovation experts Christian Terwiesch and Karl T. Ulrich have turned creative brainstorming into a step-by-step process that is well-structured, easily implemented and yields successful results. Terwiesch and Ulrich break down how to set up an innovation session, generate high-quality ideas and efficiently choose from the pool of opportunities. Through utilizing their guide, you can build a culture of creativity within your company ready to take on any challenge.
Take-Aways
About the Authors
Authors Christian Terwiesch and Karl T. Ulrich are professors at the Wharton School of Business of the University of Pennsylvania.
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