The IT Value Stack

Many business people think their information technology colleagues are geeks who speak a language no one else understands. Conversely, many IT people think they are above their technologically ignorant business colleagues. Ade McCormack, IT advisor and columnist for the Financial Times, is convinced that bridging the gap between IT and business is crucial if you want your company to be able to compete in the future. He says IT will continue to become a more and more important competitive factor. He urges business people to learn more about IT and vice versa. getAbstract recommends this step-by-step plan for integrating your company’s IT functions into its strategic and tactical business operations. In every chapter, McCormack analyzes the status quo, the obstacles and the steps you need to take and includes contributions from leading players in the end user, technology and advisory arenas. Meanwhile, he sets a good example by writing in a style – including some tongue-in-cheek asides – that IT and non-IT people will find equally accessible.