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The Loyalty Leap
Book

The Loyalty Leap

Turning Customer Information into Customer Intimacy

Bryan Pearson
Portfolio, 2012

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Author Bryan Pearson, president and CEO of LoyaltyOne, sees his work as the “scientific pursuit of unlocking the secrets that motivate consumer behavior.” Pearson knows who customers are, what they care about and what makes them tick. He finds that most businesses are shockingly misinformed about their customers, so he handily shows readers how to foster customer engagement, trust and loyalty by collecting, analyzing and applying consumer data. Pearson mentions his firm by name more than 50 times, which grows tiresome, but his advice makes good sense. getAbstract recommends his practical text to readers seeking to create a strong loyalty marketing program and to build a committed client base by generating enduring, profitable connections with customers.

Take-Aways

  • Successful companies focus on improving their customers’ experience.
  • Loyalty programs provide valuable data about consumer buying habits; you can apply that information to increase customer loyalty.
  • Most companies waste this priceless data promoting special sales and annoying their customers with “untargeted promotions.”

About the Author

Bryan Pearson is president and CEO of LoyaltyOne, a global leader in coalition loyalty programs, customer analytics and loyalty services for clients around the world.

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