Tesco
The New Rules of Marketing & PR
Book

The New Rules of Marketing & PR

How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

David Meerman Scott
Wiley, 2020

Read or listen offline

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

Marketing and PR approaches must evolve to align with new consumer expectations and shifting digital norms, explains best-selling author David Meerman Scott. The lines between marketing and PR have blurred in the online realm, says Scott, and those working in both fields have a shared common mission: to drive consumer action by creating great content. In the 8th edition of The New Rules of Marketing & PR, Scott offers comprehensive guidance for those hoping to keep pace amid massive technological change, designed to help you harness the power of everything, including podcasting and AI.

Take-Aways

  • The old marketing and PR rules are obsolete – today, content creation is crucial.
  • Align content creation with your business goals, positioning your marketing team strategically.
  • When humans leverage technology, teams can create better customer experiences.

About the Author

David Meerman Scott is a best-selling author, marketing speaker and strategist who has written 12 books, including Fanocracy: Turning Fans into Customers and Customers into Fans.

Comment on this summary or 开始讨论