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The NOW Revolution
Book

The NOW Revolution

7 Shifts to Make Your Business Faster, Smarter, and More Social

Wiley, 2011 更多详情


Editorial Rating

7

Qualities

  • Applicable

Recommendation

Incorporating social media into your operations can be scary. To prosper in the “Now Revolution,” your company must understand the new social media playing field. Social media experts Jay Baer and Amber Naslund chose not to write about how to “do” social media. Instead, they offer a smorgasbord of insights, strategies and tools you can adapt to your business “for and in response to what the web has become.” The book includes numerous “QR-style” Microsoft Tags that lead readers with smartphones to valuable supplemental information. getAbstract recommends this book to anyone seeking to move his or her business into the 21st century.

Take-Aways

  • Business use of social media is the wave of the future – a future that started yesterday.
  • The “Now Revolution” enables customers to analyze your intent as well as your product or service.
  • Social media already affect your business.

About the Authors

Jay Baer, a digital marketing and social media strategy consultant, blogs at ConvinceAndConvert. Amber Naslund, vice president of the social media platform Radian6, blogs at BrassTackThinking.


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