![The Power of Video Marketing](/summary-img/45793-L98IYU7S.jpg?h=M&b=0)
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GoPro. George Foreman Grill. Sonicare. OxiClean. Rug Doctor. What do these brands have in common? Each of them partnered with Rick Cesari before they were even doing a million dollars in sales. How did they make the journey from small businesses to the big-name brands you know today? Video marketing. In this episode of the Work The System podcast, Josh Fonger and guest Rick Cesari explore the promise of video marketing and the ways you can benefit from a “video-first society” to grow your business.
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About the Podcast
Rick Cesari is the founder of Cesari Media, an infomercial production company that created the campaigns for OxiClean, George Foreman Grill, Sonicare and GoPro. He co-authored Buy Now: Creative Marketing That Gets Customers to Respond to You and Your Product with Ron Lynch and Tom Kelly. Podcast host Josh Fonger of WTS Enterprises is a coach, consultant and speaker.
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