The Pragmatist’s Guide to GenAI in E-Commerce

GenAI has the potential to dramatically accelerate many e-commerce activities, while helping teams increase profitability and optimize core operations. However, before e-commerce executives green-light building in-house GenAI tools, they should reflect on whether they’d be better served by third-party solutions. Guide strategic decision-making with a new framework from Boston Consulting Group that will help you better understand the role of both in-house solutions and external providers. Gain timely insight into how best to optimize the GenAI solutions of your choice, while ensuring alignment throughout your organization.