The Presentation Secrets of Steve Jobs

When Apple CEO Steve Jobs died in 2011, the world lost one of its greatest corporate pitchmen. Presentation consultant Carmine Gallo explains how Jobs captivated audiences for decades. He delves into Jobs’s public speaking and explains communication methods you can apply. While Gallo lists Jobs’s tools and techniques, he ignores one of Jobs’s crucial lessons: Keep it simple. Here, long vignettes relating anecdotes and examples appear often amid the text, set off with thin rule lines, and sometimes disrupt the narrative flow. As Gallo says, “Problems occur when you think about too many things at the same time.” Although this manual went to print in 2009, before Jobs’s death, and therefore speaks about the Apple CEO in the present tense, its advice remains very relevant. getAbstract recommends it to CEOs, entrepreneurs, salespeople and anyone who must sell ideas to an audience.