The Presentation Secrets of Steve Jobs

Sitting on the Edge of Their Seats

You can learn to present like Steve Jobs, Apple’s famous CEO, one of the world’s greatest high-voltage business communicators. Some fervent Jobs enthusiasts even camped out all night in the cold, going to great lengths to be present at his speeches and waiting until morning to be among the first to gain admission when the doors opened.

To learn how to win an audience, and to craft compelling and convincing messages, heed Jobs’s example.

Any speaker can learn from his methods for presenting new ideas and consistently generating excitement over Apple products. Jobs began delivering high-profile presentations in 1984 when Apple introduced the first Macintosh computer. His public explanations were always good, and, over the years, they got even better. His products drew an army of enthusiastic customer evangelists and his audiences report that his presentations were unforgettable experiences.

By following Jobs’s communication and presentation techniques, you also can exert a powerful persuasive effect. Start by delivering your message with passion.

Setting the Stage

Successful presentation closely resembles ...