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The Real Journey of an Entrepreneur
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The Real Journey of an Entrepreneur

Christian Wanner
Lift Events Sàrl, 2012
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Ernest Shackleton’s ill-fated expedition to Antarctica in 1915 presents an apt metaphor for the entrepreneurial experience. Like explorers, business founders must navigate uncharted terrain to reach their destinations. Christian Wanner, a co-founder of LeShop, a Swiss online supermarket and delivery service, describes his personal entrepreneurial adventure. By drawing parallels between his retail exploits and Shackleton’s arduous, death-defying voyage, Wanner exhibits more than a little ego, though hubris is characteristic of many successful entrepreneurs. getAbstract recommends Wanner’s account to anyone with a novel idea who is embarking on a quest for greatness.

Take-Aways

  • Entrepreneurs have much in common with the voyagers who defined the “Golden Age of Exploration,” such as Ernest Shackleton, whose ill-fated Antarctic expedition holds many lessons for business founders.
  • Explorers and entrepreneurs both embrace risk, and when faced with unforeseen circumstances or adversity, they adapt and divert their course.
  • Money doesn’t motivate explorers or entrepreneurs. Rather, the quest for passion, adventure and meaningful work inspires their exploits.

About the Speaker

Christian Wanner is a co-founder of LeShop, a Swiss online supermarket and delivery service.

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