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The Rest Is Advertising
Article

The Rest Is Advertising

Confessions of a Sponsored Content Writer

The Baffler, 2016

自动生成的音频
自动生成的音频

Editorial Rating

9

Qualities

  • Innovative

Recommendation

Can “sponsored content” save traditional journalism from its funding crisis? In this pointed and timely article, contributing editor of The Baffler, Jacob Silverman, offers an incisive first-person account of the experience of writing sponsored content. In the course of this telling, Silverman provides detailed analysis of how “content marketing” affects journalistic standards and why, rather than saving traditional journalism, “brand partners” will, in fact, cannibalize the industry. getAbstract recommends this article to media professionals and followers of journalism and publishing trends.

Take-Aways

  • Traditional journalism has embraced “content marketing” as a solution to its funding problems.
  • Content marketing, or “sponsored content,” is advertising that resembles traditional journalism and appears in well-regarded publications.
  • Many major publications now have their own “in-house” content marketing divisions.

About the Author

Jacob Silverman is a contributing editor of The Baffler and author of the book Terms of Service: Social Media and the Price of Constant Connection.


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