Book

The Success Trap

Why Good People Stay in Jobs They Don’t Like and How to Break Free

Amina Aitsi-Selmi

Kogan Page, 2020

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What makes people stay in jobs they don’t enjoy? Writing from her extensive experience as a physician, health policy expert and coach, Dr. Amina Aitsi-Selmi explores the inner obstacles preventing people from pursuing a fulfilling and value-driven career. She provides a myriad of practical tools to help you break free from the beliefs, assumptions and expectations that entrap you. Her practical advice will help anyone feeling stuck at work who’s struggling to see a way out.

Take-Aways

The nature of 21st-century work creates a VUCA environment.
The identity you take on at work can trap you in a career.
Setting goals is important, but beware falling into “goal addiction.”

About the Author

Founder of Next Generation Coaching & Consulting Ltd. Amina Aitsi-Selmi is a specialist consultant and coach in leadership and career development.

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