The Talent Mandate

The Organizational Gray Suit Is Out; the Idea Person Is In

Today’s smart companies carefully seek and hire the most talented people they can find. In the modern ideas economy, every organization must seek and nourish the smartest, most innovative employees, because they develop the best, most original ideas. Fresh ideas are the lifeblood of contemporary business success. This “talent revolution” powers the transformation of employees from faceless corporate clones to what management expert Tom Peters dubbed, “The Brand Called You” – staff members who make themselves known for their special skills and attributes, not for where they work or their job titles. To find, hire, nourish and retain these invaluable staff members, your company must become a “talent magnet.” Your CEO must plan and lead the charge to recruit these employees and keep them happy.

The Silicon Valley Influence

This revolution started in California’s Silicon Valley, which has emphasized the value of talent since its earliest days – going back to 1939, when Dave Packard and Bill Hewlett started their famous company in a garage. Talent distinguishes all Silicon Valley’s tech giants, including...