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The Uncertainty Advantage
Creative leaders don’t fear risk – they turn it into a money-making strategy.
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Recommendation
Businesses face many risks, both anticipated and unforeseen. To protect against these threats, companies often turn inward and pour resources into ever-expanding risk management departments. But there is an alternative approach: Embrace uncertainties and make them work for you. Karen Avery and Gary Lynch, two leading risk and strategy consultants, have coined this strategy the “uncertainty advantage.” Writing for strategy+business magazine, Avery and Lynch call upon leaders to be bold. getAbstract recommends their inspiring article and its practical case studies to senior executives and strategy consultants.
Take-Aways
About the Authors
Karen Avery is a strategic consultant at PwC, specializing in the health care sector. Gary Lynch is a risk consultant and author of Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In.
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