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The Virus Survival Strategy For Your Startup

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The Virus Survival Strategy For Your Startup

Steve Blank,

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COVID-19 is forcing start-ups to home in on their business fundamentals.

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Social distancing to stop the spread of COVID-19 is affecting businesses of all types and sizes, including those in their early stages. For people managing start-ups, their first concerns will be for the safety of their families and employees, but they will have to consider the future of their companies over the coming months and years. Silicon Valley entrepreneur Steve Blank’s insights will be useful to anyone running a start-up in these complicated, unpredictable times.

Summary

“It’s no longer business as usual” for anyone, including start-ups.

The economic effects of the coronavirus pandemic go well beyond the immediate business shutdowns and mass layoffs in service industries such as transportation, tourism, education and hospitality. Major retailers are closing their stores, workers are losing their jobs and big companies are asking employees to work from home, all of which will alter consumer buying habits. 

Given their more limited resources, start-ups, small businesses and gig-economy workers could feel the greatest impacts from these changes. ...

About the Author

Steve Blank is a Silicon Valley entrepreneur. His innovative work with small companies initiated the lean start-up movement.

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