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Think You Need an Emerging-Markets Strategy? Think Again
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Think You Need an Emerging-Markets Strategy? Think Again

Dinesh Khanna, Alexander Roos, Enrique Rueda-Sabater, David Michael and Janika Gauselmann
Boston Consulting Group, 2015
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

At one time, the line between the advanced and emerging markets was fairly distinct: Wealth and higher incomes distinguished the former, and lower incomes and faster economic growth characterized the latter. But that line has become blurred, according to this perceptive analysis from Boston Consulting Group professionals, and these shifting trends call for fresh corporate strategies. getAbstract recommends this timely article to executives responsible for developing those strategies, as well as to investors seeking insights into the promising economies of tomorrow.

Take-Aways

  • The traditional division of the world economy into advanced and developing markets is no longer valid. And the differences among individual emerging market economies make lumping them together misleading.
  • In terms of economic footprint and share of global GDP growth, countries such as Japan, the United States and Germany are losing ground to nations with lower per capita income levels but higher economic growth, such as China and India.
  • Less affluent countries are increasingly flexing their economic muscles, and economies around the world are expanding at vastly different paces.

About the Authors

Dinesh Khanna et al. are professionals with the Boston Consulting Group.

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