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Toutiao’s Ambitions Include Baidu, Weibo and Facebook
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Toutiao’s Ambitions Include Baidu, Weibo and Facebook

Yan Hao
36Kr, 2017
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Editorial Rating

8

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Recommendation

Toutiao, the Chinese news aggregator app, has changed the landscape of media and news reporting. Using artificial intelligence, Toutiao gathers news from around the Internet and recommends content for each user based on personal interests. Basically, users receive endless headlines that appeal to them – which can result in serious cases of news reading addiction. Keep your eyes on this company and its ambitious plans to take on big players like search engine Baidu and microblogging site Weibo. Writing for China’s leading tech media company 36Kr, tech reporter Yan Hao takes a look at Toutiao’s goals and strategies for 2017, offers insight on the company’s past wins and future challenges, and discusses corporate responsibility. getAbstract recommends this article to entrepreneurs, investors, media professionals and those interested in how artificial intelligence is changing traditional industries.

Take-Aways

  • The valuation of top Chinese news aggregator app Toutiao has grown from $500 million to $10 billion in two years.
  • Toutiao’s major source of revenue is digital ad sales, and the company plans to add thousands of people to its sales team in 2017.
  • By the end of 2017, Toutiao wants to increase the amount of user-generated content it features and to develop its social media functions.

About the Author

Yan Hao is a staff writer for 36Kr, a leading tech media in China that reports on businesses and start-ups. He focuses on the technology, media and telecom sector as well as the capital investment market.

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