Unleashing Innovation and Entrepreneurial Potential in Organizations

Typically, the wealthy make up a sliver of any economy. They can afford the latest offerings, but those with lower incomes can’t. Economic prosperity hinges on innovations reaching as many consumers as possible. Thus, accessibility must innovation’s goal. Reaching a new market generates jobs and spurs development. By contrast, “sustaining innovations” boost an offering’s performance, and “efficiency innovations” let firms “do more with less.”

The concept of the “lean start-up” sprang from awareness that 20th-century investors viewed start-ups as corporations in miniature and expected like behavior. Yet, large firms “execute...