Upscale Tech-Savvy Millennials

Millennials, those born between 1980 and 1996, “have come of age in the direst economic circumstances since the Great Depression.” Yet most of this demographic group in Brazil, China, India and the United States remains upbeat about its current and future financial prospects. That’s good news for their home economies, where Millennials make up between 24% and 30% of their populations. Their capacity to earn, spend and save will drive their countries forward. In particular, “upscale, tech-savvy” Millennials – web-enabled 18- to 34-year-olds with household incomes in the top 25% – will play an important part in the global...