WE

The corporate world’s success depends on diversity. Corporate leadership still underrepresents women because men don’t know how to address the problem of equality. Executive business coach Rania H. Anderson offers men the WE 4.0 Framework – “Eliminate, Expand, Encourage and Engage” – as a guide to the support and mentorship women need to succeed. Anderson relies on her experiences, not on primary research or comparative studies. As the #MeToo movement has shown, she says, professional conduct needs to go further than simply not exploiting and subjugating working women. Anderson urges men to use their power and influence to elevate women, help them fulfill their potential and build a professional environment in which everyone thrives. Institutional improvements aren’t sufficient; men need to engage women one-on-one to transform corporate culture. Anderson’s framework is deceptively simple, but her call to action is serious: Male leaders must address the gender equality gap, and they must start with respect.