Web Content Rx

A Spotlight on Content

When Thomas Edison patented the phonograph in 1877, he contributed to a revolution that has made content the driving force behind many new technologies. From CDs and VCRs to radio and television, people are drawn to tools that enable them to “hear, see or interact with” content. The internet is one of the more recent, and more advanced, developments in that ongoing movement.

The web, an electronic medium for sharing and retrieving information, is essentially a “messenger.” The content your company posts on its website is the “message.” Always ensure that your site is communicating what you really want to say. Be aware that adding new content to your website does not automatically guarantee that search engines – and the people who use them – will find it. Avoid relying solely on Flash animation, JavaScript links or web pages consisting of large graphics to deliver your content, since search engines cannot “read” these formats. When a website isn’t searchable, it often fails to meet its main purpose, which – for commercial sites – is earning money.

Good websites are credible and searchable, with clearly marked sections for customer support...