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What They Still Don't Teach You at Harvard Business School
Book

What They Still Don't Teach You at Harvard Business School

Bantam, 1990
First Edition: 1986 更多详情


Editorial Rating

9

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

In this book, Mark H. McCormack draws on his experience as the head of a sports management company to provide some tips and techniques for selling, negotiating and managing. He presents a series of how-tos and recommendations, followed by several examples. The result is a well-organized guidebook to achieving success. The book’s easy-to-read, breezy style and McCormack’s personal touches make it an engaging and fun read. However, while the book claims to offer secrets and information that are usually not taught in school, most experienced businesspeople in any of the fields he mentions will be familiar with much of his guidance. It does mirror material that is widely covered in other books on the same topics. Still, McCormack’s book is a classic written in an interesting way, and his opinions and experiences contribute to its appeal. getAbstract recommends it to recent graduates, and others in sales and negotiations who seek some real-life expert advice outside the ivy-covered walls of academia.

Take-Aways

  • Apart from your college education, you need to be street-smart to sell, negotiate and manage well.
  • Old customers can be the best customers. The ideal time to sell something is when the buyer has already said yes to something else you’ve offered.
  • Giving away a product or service for free can get you in the door.

About the Author

Mark H. McCormack is the author of the classic What They Don’t Teach You at Harvard Business School, published in 1984. He is also the founder and chairman of a sports management company that represents top athletes, including golfers Arnold Palmer, Gary Player and Jack Nicklaus.


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