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What Will China’s Metaverse Look Like?
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What Will China’s Metaverse Look Like?

Whether future or fad, one thing is certain: China will not miss out on shaping this new ecosystem.

Yi Jing Fly and Laura Grünberg
The Diplomat, 2022
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Editorial Rating

9

Qualities

  • Eye Opening
  • Visionary
  • Hot Topic

Recommendation

Experts and pundits are scrambling to define how the metaverse will affect people and society, socially, mentally and financially. You may be getting meta déjà vu – Second Life had a very similar bout of hype in the mid-2000s – and the current publicity is much the same. But this time, virtual worlds are more likely to boast widespread adoption all over the world, and China won’t be left out. In this article from The Diplomat, Yi Jing Fly and Laura Grünberg describe the future of a metaverse with Chinese characteristics.

Take-Aways

  • Chinese companies, including Alibaba and Tencent, have begun launching metaverse ventures.
  • Local Chinese governments are encouraging metaverse development.
  • Chinese consumers have already embraced daily use of the building blocks of the metaverse.

About the Authors

Yi Jing Fly works in brand strategy at Design Bridge. She is the author of “China Too Cool: Vernacular Innovations and Aesthetic Discontinuity of China.” Laura Grünberg offers consultancy for cross-border strategic communications mandates. 

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