White Gold

You might not realize it, but changing attitudes toward the environment, health and animal welfare have turned the alternative-milks market into a multibillion-dollar industry that might be beginning to challenge the dairy industry. Young people no longer see milk as a fount of health, preferring alternatives like nut or plant milks. Milk, they might say, is food for baby cows, not for humans. This informative article from Oliver Franklin-Wallis is a good read for anyone interested in how changing social attitudes can be as disruptive as technological change – or for those baffled by the recent transformation of the dairy aisle.