Cambridge Business Association
Winning the Race for Women in Digital
Article

Winning the Race for Women in Digital

Frances Brooks Taplett, Matt Krentz, Miki Tsusaka and Bernd Ziegler
Boston Consulting Group, 2018
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Technology’s growing reach means that “all companies will soon be tech companies,” says this Boston Consulting Group report. To find enough digital talent, firms must do a better job of attracting and retaining qualified women. This pithy article is a starting checklist for anyone concerned with recruitment or tech.

Summary

Despite the competition for digital talent, many firms are neglecting an important candidate pool: qualified women. Women hold 36% of science, tech, engineering and math (STEM) degrees, yet they represent just 25% of STEM professionals. Gender balance improves a firm’s innovation and resilience and strengthens engagement among female employees. Yet many women who take a STEM position leave. Gender disparity at any phase of the employment lifecycle – recruitment, retention, advancement and leadership selection – affects the other phases. Executives must improve all four phases while viewing their diversity effort as a “long journey” beginning with ...

About the Authors

Frances Brooks Taplett, Matt Krentz, Miki Tsusaka and Bernd Ziegler work for the Boston Consulting Group.

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