Zig-Zag and the Art of Strategic Creativity
Boston Consulting Group,
2019
Recommendation
In a business environment rife with disruption and rich in opportunities, organizational rigidity hamstrings responsiveness. Instead, a willingness to rethink the organization from the ground up can enable transformation that reveals new territories for expansion and innovation. Citing paradigm shifts at Michelin, Amazon and Ciba Vision in their concise and convincing article, experts at the Boston Consulting Group urge leaders to undertake periodic shake-ups that can generate fresh growth.
Summary
About the Authors
Luc de Brabandere is a senior adviser, Nicolas Kachaner is a managing director and senior partner, Alan Iny is a partner and associate director, and Sarah Sonnenfeld was a general manager at the Boston Consulting Group.
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