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Recommendation
Dan Siroker – director of analytics for the 2008 Obama presidential campaign – and Pete Koomen present a breezy and important how-to report on methodical testing of online content. The authors present focused, practical tips in brief, clear chapters. Their guidance can help you shape any website to ensure that a higher percentage of online visitors become customers. getAbstract recommends this manual to those seeking to improve their websites, and to readers – including students, start-up entrepreneurs, investors and entrepreneurs – interested in data-driven decision making and the impact of cyberculture on business.
Take-Aways
About the Authors
Dan Siroker, CEO and co-founder of Optimizely, was director of analytics for the 2008 Obama campaign. Pete Koomen is president and co-founder of Optimizely.
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A/B testing makes it easy to get rid of those: Make a test that hides or removes an element, and if the conversion and interaction doesn't go down, the element wasn't necessary.