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Jeff Lawson
Ask Your Developer
How to Harness the Power of Software Developers and Win in the 21st Century
HarperBusiness, 2021
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Your business may have a powerful but untapped resource: the problem-solving skills of your software developers.
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To remain competitive in the face of digital transformation, every company must become a software builder. Therefore, the builders of digital solutions – software developers – are crucial to a company’s success. However, most business leaders do not know how to attract, retain and empower them. Getting this right can make the difference between being a disruptor or being disrupted.
Twilio co-founder Jeff Lawson explains the importance of giving software engineers autonomy, and describes how to create and sustain an open, learning environment. He shows how to unleash the power of collaboration between business and tech.
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About the Author
Jeff Lawson is co-founder and CEO of the technology company Twilio.
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