James Poniewozik
Audience of One
Donald Trump, Television, and the Fracturing of America
Liveright, 2019
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Donald Trump’s mastery of mass media is no recent phenomenon. He’s always been a “tube time” maestro.
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Donald Trump has navigated the shifting media currents of recent decades so adroitly that he won the presidency. New York Times critic James Poniewozik offers an insightful, nonpartisan analysis of Trump’s rise, fall and rise, from real estate mogul to failure to reality-show star to political powerhouse. Is Trump a genius at mirroring the narcissism of television, or is he simply so narcissistic that the cameras can’t stop focusing on him? In the end, the answer doesn’t really matter Poniewozik argues. What matters is that Trump has parlayed “tube time” to his advantage at every turn.
About the Author
James Poniewozik has been the chief television critic of The New York Times since 2015.
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