Tesco
Born to Blog
Book

Born to Blog

Building Your Blog for Personal and Business Success One Post at a Time

Mark W. Schaefer and Stanford A. Smith
McGraw-Hill, 2013

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Have you ever thought of blogging? Whether you work for a large company, are out to promote your talents or business, or want to offer your opinions on an issue or hobby that matters to you, you can successfully blog. Today’s blogging software means you can start a blog as quick as a wink. Follow Mark W. Schaefer and Stanford A. Smith’s handy guide to setting up a business or personal blog that will attract the traffic you want. If you’ve never blogged before, getAbstract thinks you’ll find the authors’ advice invaluable. Even cyberspace veterans will glean good tips.

Take-Aways

  • Everyone has the ability to create and maintain a successful blog.
  • Bloggers fall into the following five categories: “dreamers,” “storytellers,” “persuaders,” “teachers” or “curators.”
  • Businesses can use their blogs to connect with clients, solicit feedback and promote products in personalized, effective ways.

About the Authors

Mark W. Schaefer is a longtime blogger and head of Schaefer Marketing Solutions. Stanford A. Smith of Pushing Social consults in social-media marketing.

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