Business the NHL Way
Lessons from the Fastest Game on Ice
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Recommendation
The National Hockey League (NHL) is a hugely successful commercial organization with revenues that exceed $5 billion annually. Norm O’Reilly and Rick Burton – former amateur hockey players, lifelong hockey fans and academics who study sports – closely examine the NHL’s lucrative business practices. They rely on colorful anecdotes about the players to illustrate its winning commercial ways, and expertly cite NHL hockey as an instructive metaphor for business. Whether you love hockey or have never seen a game, O’Reilly and Burton show you how to conduct business – on or off the ice.
Take-Aways
About the Authors
Norm O’Reilly, PhD, CPA, is a dean and professor of sport business at the University of Maine’s Graduate School of Business. Rick Burton is Syracuse University’s David B. Falk Professor of Sport Management.
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