Change

In this call to action, John Kotter and his co-authors Vanessa Akhtar and Gaurav Gupta argue that the rapid, constant pace of change means ending the current era in business and society, and beginning anew. Today’s VUCA world – an acronym for volatility, uncertainty, complexity and ambiguity – brings new catastrophes daily. The authors point out that measures like the World Uncertainty Index have risen sharply over the past few decades, that the 2020 pandemic represents just another in a series of massive disruptions over the past century or so, and that these events will only accelerate. Thus, in their view, millions of people across society must lead changes to save civilization.