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Changing Business from the Inside Out
Book

Changing Business from the Inside Out

A Treehugger’s Guide to Working in Corporations

Berrett-Koehler, 2012 更多详情

自动生成的音频
自动生成的音频

Editorial Rating

8

Qualities

  • Applicable
  • Visionary
  • Inspiring

Recommendation

Leading or working in a corporate responsibility (CR) department is more than a job, though making a living and doing good do work together there. Timothy J. Mohin, an experienced CR consultant and environmental policy pro, demonstrates the immense potential that businesses have to do well by doing good. He cites examples of positive change wrought by big retail and the automotive and tech industries. Though Mohin may sometimes be overzealous in identifying that good, getAbstract recommends his hands-on directions to CEOs, managers, entrepreneurs and professionals seeking to focus on the “triple bottom line” of “people, planet and profit.”

Take-Aways

  • The public cares about environmental impact and social responsibility. Your reputation for good corporate responsibility (CR) is important.
  • Become a “treehugger” by using opportunities for your firm to do good.
  • Start with simple CR strategies because they’re easier to implement.

About the Author

A former sustainability executive at Intel and Apple, Timothy J. Mohin directs the CR program at Advanced Micro Devices (AMD) and consults on sustainability issues.


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