Convinced!

To convince people of your competence, use the “impression management” tools of the “eight pillars of competence.”

It’s not your actual competence that counts. It’s how people perceive your competence that makes the difference. You can apply impression management techniques, tools and tactics to convince others of your competence. Persuading others gives you a tremendous advantage over people who are equally competent but can’t differentiate themselves. Specific tools, techniques and tactics make up the eight pillars of competence.

First, competence and brilliance aren’t necessarily self-evident; you must showcase your qualities.

Washington Post journalist Gene Weingarten convinced world-class violinist Joshua Bell to perform as a street musician during rush hour at the busy L’Enfant Plaza Station in Washington, DC. Bell’s violin of choice was a 1713 Stradivarius, valued at around $4 million. He played the epitome of violin pieces, “Chaconne” from Partita No. II by Johann Sebastian Bach.

Bell’s performance barely caused a stir. People mostly ignored him.&#...