Atruvia AG
Designing for Inclusivity
Video

Designing for Inclusivity

Liz Jackson
99U, 2017
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Editorial Rating

7

Qualities

  • Eye Opening
  • Hot Topic
  • Inspiring

Recommendation

The label “disability” is a branding problem, asserts inclusive design advocate Liz Jackson. She supports the social model of disability which states, “we are disabled, not by our bodies, but by the world around us.” Jackson laments that innovators have disregarded the $8 trillion disability market, adapting products upon completion rather than designing for all users from the get-go. Jackson’s passionate, eye-opening talk will appeal to designers, product developers and consumers with disabilities.

Summary

On March 30, 2012, Liz Jackson fell to the floor while getting out of bed. She returned from the hospital with a pair of eyeglasses, a cane and a disability. Prior to that moment, she knew little about living with a disability. Confronted with disability, she soon wondered why her “eyeglasses were fashionable when [her] cane was not.” Although disability is an emerging $8 trillion market, most brands disregard this segment. In response, Jackson founded the Inclusive Fashion and Design Collective to promote cutting-edge design for consumers with disabilities.

In 2016,  a car company...

About the Speaker

Liz Jackson is an advocate for disability design and the founder of The Disabled List.

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