Digital @ Scale

The Digital Revolution

As digitization moves through all sectors of the economy, it poses three questions organizational leaders must answer: Why does their business have to change, what do they need to change and how should they execute these changes? To answer these questions, executives must ask one more: What form should their “digital transformation” take?

Any digital transformation uses some or all of a range of new digital technologies – such as electronic sensors or 3D printing – to change a business and move it in new directions. Digitization triggers “creative disruption.” Try to determine how fast disruption will act in your industry, on what scale and in what form. Be aware that “speed is the hallmark of the digital world.”  

Your customers expect access to anything any time. By 2016, 83% of consumers had smartphones. Now, they use their phones often, researching purchases any time. They expect the answers they find to be more visual than in the past. Distinctions between B2B and B2C clients are dissolving as everyone gains access to the same digital tech and information, and each buyer expects the same customer service. Your...