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Digital Twins Are Reinventing Innovation
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Digital Twins Are Reinventing Innovation

From faster and cheaper drug trials to fully “conscious” cities, digital replicas are changing the face and pace of innovation.

Mark Purdy, Ray Eitel-Porter, Robert Krüger and Thijs Deblaere
MIT Sloan Management Review, 2020
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Architects consult a digital twin of Notre Dame Cathedral, ravaged by fire in 2019, to begin restoring the historic treasure. Scientists develop a digital replica of an aerosol drug to test its effectiveness in targeting lung tumors. Software developers design a digital twin of a railroad coach to test the effects of wind and climate conditions on passenger comfort. Mark Purdy, Ray Eitel-Porter, Robert Kruger and Thijs Deblaere from Accenture explore the many innovative ways that industries, health care providers and cities are using digital-twin technology and offer a glimpse into its future.

Take-Aways

  • Digital twins offer innovative ways to perform tasks that have traditionally taken months or years.
  • As the use of digital twins increases, cities and businesses alike can benefit from integrating information.
  • Pairing digital twins with advancing technologies will extend their impact.

About the Authors

Mark Purdy is a managing director with Accenture Research. Ray Eitel-Porter is head of applied intelligence at Accenture UK. Robert Krüger is global lead of Accenture’s Engineering X.0 practice. Thijs Deblaere is a senior analyst with Accenture Research.

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