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Geoffrey Colon
Disruptive Marketing
What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
AMACOM, 2016
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“Disruptive marketing” offers new social business models, unique shopper experiences and fresh tactics.
Recommendation
Social data expert Geoffrey Colon maintains that traditional marketing is dead, so he outlines a different path: “disruptive marketing.” Colon explains what disruptive marketing is, how it works, and how companies can use it to promote their products and services. He does an admirable job of explaining disruptive marketing, even though this innovative tactic “changes by the millisecond.” Colon pays particular attention to how you can use disruptive marketing’s advanced analytical and creative tools to support your marketing efforts. getAbstract recommends his insightful tactics to businesspeople who suspect that their current marketing efforts are missing the mark.
Summary
About the Author
Social data expert Geoffrey Colon is a Microsoft communications designer. Using social data and digital tools, he focuses on growth marketing for Microsoft search advertising products.
Comment on this summary
For example, the statement that “most business traditionalists can’t make the transition to the new state of marketing” is a fairly bold claim without much evidence to back it up (in the summary at least).
Whereas, in reality, all the author is doing is describing the radical shift underway in the discipline of marketing itself. A change that’s been underway for at least the last 10 to 20 years.
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One very good thing – I have never come across Alvin Toffler’s Future Shock (1984) and the phrase “learn, unlearn, relearn”.