Eco-Business

“Corporate Social Responsibility”

Sustainability is the new corporate watchword. Its champions include Nestlé, Coca-Cola, McDonald’s, Walmart, GE and Nike. Sustainability calls for renewable energy and sustainable sourcing, and it advocates cutting waste, reducing deforestation and limiting the use of toxins. Nike’s corporate responsibility report explains, “We’re integrating sustainability principles and practices into everything we do.” This is true for many big-brand companies worldwide. Their first priority is the sustainability of their business; that enables them to make the environment their second priority in ways that genuinely make a difference. This practice is called “ecobusiness,” defined as the transformation of sustainability into a mechanism for corporate growth and control. A company that practices ecobusiness effectively earns both profits and positive publicity as an exemplar of corporate social responsibility (CSR), and it helps the Earth.

Sustaining Business

Ecobusiness seeks to advance business, reduce costs, increase profit margins, improve quality, boost sales, expand markets, and create and sustain a more competitive organization. Ecobusiness...