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Recommendation
Nike is one of the world’s most iconic brands. The value of its Swoosh logo alone is an estimated $26 billion. Considering its marketing prominence, a book on brand building by Nike’s former Chief Marketing Officer Greg Hoffman carries considerable weight. Hoffman, a 30-year branding veteran, played a major role in planning and implementing some of Nike’s most famous consumer marketing and brand awareness campaigns. Hoffman’s expert playbook can help marketing, promotion and branding teams enhance their creativity and maximize their results. He emphasizes building a strong emotional attachment between your public and your products.
Take-Aways
About the Author
Greg Hoffman, founder of the brand advisory group Modern Arena, is Nike's former Chief Marketing Officer.
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