Escaping the Build Trap

Melissa Perri cleverly tackles an almost unimaginably common blunder. Companies often measure their success by their output – how much product they ship and how many product improvements they introduce. All too often, this focus on output eclipses what really matters: customer outcomes. Leaning on her experience with numerous companies, Perri calls this mistake being caught in the “build trap” and offers a remedy. She urges you to prioritize how your merchandise solves your clients’ problems. Her insights will be particularly valuable to product managers, product development executives, and teams involved in Agile and Scrum.