Even Big Brands Need a Direct-to-Consumer Strategy
Boston Consulting Group,
2021
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Want to know where demand is headed so you can keep up with trends? Of course – but to do so, your brand needs data and direct feedback from your customers, and you’re not going to get that from traditional retail spaces. Direct-to-consumer strategies aren’t the realm of online-only, digital-first start-ups anymore, and the Boston Consulting Group explains why in this special report.
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About the Authors
Dan Bodley, Andreas Liedtke and Pinar Tekin are professionals with the Boston Consulting Group.
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