跳过导航
Event Planning
Book

Event Planning

The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

Wiley, 2000 更多详情


Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Details, details, details. That’s really what successful event planning is all about, and that’s the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don’t forget to ask about the stemware, adequate parking and even the photographer’s back-up camera battery. This author seems to have thought every contingency, as the book’s ambitious title promises. Her one glaring omission is that she does not include the party planner’s fee - getAbstract.com’s guess is that she’d be worth it. We highly recommend this well-organized, very practical book to all event planners. Don’t send out press releases for your party without consulting Judy Allen.

Take-Aways

  • Successful event planning is the culmination of many steps, including accurate record keeping, extensive planning and precise execution.
  • Think of a special event as a live play; there are no retakes, so plan ahead.
  • The event’s purpose and its budget dictate its final format.

About the Author

Judy Allen is founder and president of Judy Allen Productions, a full-service event planning production and consulting company. She also wrote The Business of Event Planning. She is a former New York Post columnist and a frequent contributor to industry publications, such as Meetings and Incentives Magazine.


Comment on this summary or 开始讨论