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Amanda Coleman
Everyday Communication Strategies
Manage Common Issues to Prevent a Crisis and Protect Your Brand
Kogan Page, 2022
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Don’t panic if an issue is threatening your business and its reputation – issues management expertise can help you avoid a crisis.
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It’s inevitable that your organization or businesses will face challenging incidents or issues at some point, says PR and communication expert Amanda Coleman, but fortunately, you can learn to better manage situations that could potentially harm your business or brand. Whether a worker is behaving inappropriately or a product is failing consumers, companies must task their communicators with protecting the organization from developing issues that, if left unchecked, could become crises, she explains. Learn the basics of issues management, gaining the skills and expertise to better manage the increasing uncertainty in today’s business world.
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About the Author
Amanda Coleman is a PR and communication professional and the author of the book Crisis Communication Strategies.
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