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Fighting the Gravity of Average Performance

Martin Reeves, Kevin Whitaker and Tom Deegan

MIT Sloan Management Review, 2020

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Over the past four decades, constant change in the business environment has effectuated new levels of churn in performance rankings: Businesses have to fight harder to reach the top, and once there, the old rules of competition no longer assure they’ll hold their place. In a brief but hard-hitting research-based article for MIT Sloan Management Review, Martin Reeves, Kevin Whitaker and Tom Deegan of Boston Consulting Group and the BCG Henderson Institute describe the increasing challenges – and necessity – of maintaining above-average performance.

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Sustaining above-average performance is getting much harder for companies – and simultaneously more critical.
Companies will need to rethink the way they compete.
Leaders will confront challenges in four areas: mental models, success metrics, approaches to strategy and capabilities.

About the Authors

Martin Reeves is a senior partner at Boston Consulting Group and chairman of the BCG Henderson Institute. Kevin Whitaker is the head of strategic analytics at the BCG Henderson Institute, where Tom Deegan is a data scientist.

Fighting the Gravity of Average Performance

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