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For CPG Companies, Necessity Is the Mother of Reinvention
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For CPG Companies, Necessity Is the Mother of Reinvention

John Knapp, Elfrun von Koeller, Alicia Pittman, Arnold Kogan and Jonathan Malankar
Boston Consulting Group, 2021
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A global health crisis, absent employees, travel restrictions and supply chain issues suggest that the COVID-19 pandemic should have been a disaster for the consumer packaged goods (CPG) industry – but it wasn’t, or at least not entirely. What did CPG companies do to get on the right side of chaos? The Boston Consulting Group offers suggestions about which capabilities led companies safely through the crisis. It turns out that they’re the same capabilities that will lead companies safely into the future. 

Take-Aways

  • COVID-19 exposed weak points in consumer packaged goods (CPG) supply chains, and spurred a new phase in grocery retail.
  • The pandemic has inspired CPG companies to accelerate development of agile teams, digital tools and transportation logistics and to limit stock-keeping unit (SKU) portfolios.
  • CPG leaders must prioritize e-commerce, network strategies, sustainability and labor.

About the Authors

John Knapp, Elfrun von Koeller, Alicia Pittman, Arnold Kogan and Jonathan Malankar are professionals with the Boston Consulting Group.

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