Future Focused

The COVID-19 pandemic’s disruptions demand inspired leaders and new approaches to corporate culture.

The pandemic forever changed organizational life, operations and culture. Now, executives face an array of unknown unknowns that no operations manual or business book can solve. The solution available in these trying circumstances is straightforward: inclusion, in your leadership and in your culture. Most firms have come to understand the value of connecting all stakeholders – customers, employees, suppliers and related community members – to their mission and values. 

In today’s business environment, senior executives may no longer spend much time physically present with their staff, merchandise or clients. That means CEOs must become leaders who shift their focus to organizational culture and work to align it with their ongoing financial performance.

Clearly, firms can achieve impressive financial dividends when their senior managers tightly focus on linking organizational culture and purpose with performance. Research indicates that internally aligned companies...