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Recommendation
Digital experts Todd Hewlin and Scott Snyder lay out a modern guide to business success and longevity: Become the disrupter rather than the disrupted. Using their assessments and implementing their rules will help you digitize your firm and your career to avoid a slow death at the hands of start-ups and digital natives. Either way, you’ll be in a better position to establish a solid defense and offense in fighting your digital battles. Leaders of established firms will probably gain the most from the authors’ ideas.
Take-Aways
About the Authors
Todd Hewlin is managing director of TCG Advisors, a Silicon Valley consulting firm. Scott Snyder leads digital and innovation consulting for Heidrick & Struggles and is a senior fellow of the management department at the Wharton School.
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