Hacking Growth

Create cross-functional teams to overcome departmental silos hindering growth.

“Growth hacking” refers to taking a fast-paced, rigorous approach to experimentation, thus creating the conditions for sustainable break-out growth. It’s important to debunk myths about growth hacking:

• There is no single, simple solution that will trigger growth. 
• One person can’t create and implement a growth hacking strategy alone.
• Growth hacking isn’t about finding “backdoors,” or ways to eschew the rules of existing websites and platforms. 
• And finally, growth hacking is about much more than attracting new customers or users. Rather, growth hacking requires a concerted team effort to discover creative solutions to a broad range of problems, such as engaging, retaining and monetizing customers. 

Growth teams engage in a constant cycle of analyzing data and gathering insights, generating ideas, prioritizing those ideas, and experimenting rapidly.

Departmental silos create one of the biggest barriers to growth. McKinsey found that collaboration across departments was...