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Hacking Growth
Book

Hacking Growth

How Today’s Fastest-Growing Companies Drive Breakout Success

Crown, 2017 更多详情


Editorial Rating

8

Qualities

  • Comprehensive
  • Applicable
  • Concrete Examples

Recommendation

Businesses today can have fast-paced success, before growth suddenly grinds to a halt. Sean Ellis and Morgan Brown say that the secret to sustainable expansion lies in the adoption of a “growth hacking” philosophy. Learn how to create strong growth teams that create products customers love – and how to do so quickly. Whether you lead a start-up testing a new product idea or an established retail company, Hacking Growth offers concrete solutions aimed at helping you develop a strong growth strategy. For Brown and Ellis, the key to constant growth is bold, continuous experimentation.

Take-Aways

  • Create cross-functional teams to overcome departmental silos hindering growth.
  • Trigger rapid sustainable growth by creating products people actually want.
  • Great products fail when you don’t take advantage of early growth levers.

About the Authors

Morgan Brown is Facebook’s growth product manager, with 15 years’ experience in start-up marketing. Sean Ellis is GrowthHackers.com’s CEO and founder.


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